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How to Design Packaging to Improve the Unboxing Experience



A study by United Parcel Service found that 70% of consumers get a “rush” from tearing open a package and that 58% of people say that they would pay more for a product if it came in better packaging.

When it comes to packaging, less is more. That’s because we’re hardwired to appreciate the beauty of simplicity, says packaging designer Arielle Eckstut, co-author of The Secret Language of Color. “Our brains are trained to see things that are easy to process,” she explains. “When you see something too complicated, your brain starts to shut down.” 

That’s why Eckstut recommends using clean die lines, a limited color palette, and plenty of white space in your packaging design.

Make it Tactile

“Tactile packaging will always be more engaging than just flat,” says Eckstut. One way to add a sense of touch to your packaging is to use different textures. For example, you could pair a smooth, matte finish with a rougher cardboard texture. Or you could use different finishes on different parts of the package. You can add texture by embossing or debossing your logo or other design elements. These great ways to add a premium feel to your packaging without going over budget.

Make it Personal

When you give someone a gift, you consider choosing the perfect present for that person. The same should be true for your packaging. “Your packaging should reflect your brand’s personality,” says Eckstut. “It should be an extension of your brand voice.” To personalize your packaging, start by considering your target customer. What do they like? What do they need? What kind of language do they use? Once you have a good understanding of your customer, you can start to develop a packaging design that speaks to them.

Make it Sustainable

These days, consumers are more conscious of the environmental impact of the products they purchase. And they’re looking for brands that share their values. “If you want to stand out, you need to ensure your packaging is sustainable,” says Eckstut. There are a few ways to make your packaging more sustainable. One is to use recycled materials. Another is using biodegradable or compostable materials; you can also reduce your packaging’s environmental impact by using less.

This might mean downsizing your packaging or using less packaging material overall. Whatever route you choose, communicate your sustainable packaging choices to your customers. They’ll be sure to appreciate it.

Make it Memorable

Last but not least, make sure your packaging is memorable. “Your goal should be to create packaging that people will want to keep and reuse,” says Eckstut. One way to make your packaging memorable is to use unique shapes or sizes. You could also use unusual materials or finishes. Or you could make your packaging design unique and eye-catching. This is a great way to ensure your brand stands out. Whatever route you choose, ensure your packaging leaves a lasting impression.

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Share Unboxing Videos on Social Media

When it comes to social media, unboxing videos are all the rage. People love to see what new products are on the market, and what better way to do that than to watch someone else unbox it for them? As a result, these videos are usually short, sweet, and to the point. They don’t need to be fancy, but they must be well-lit and clear.

After all, people want to see what’s inside the box! The best unboxing videos are those that are shot in one take. This allows the viewer to see everything as it happens without editing or cuts. It’s also important to have a good product description in the video so that viewers know what they’re looking at. If you’re thinking about making an unboxing video, there are a few things you’ll need:

A Product to Unbox

This seems like a no-brainer, but you’d be surprised how many people try to make unboxing videos without having a product to unbox. If you have nothing to unbox, consider borrowing something from a friend or family member.

A Camera

Again, this seems like a no-brainer, but you’d be surprised how many people try to make unboxing videos without a camera. If you don’t have a camera, consider using your smartphone. Just make sure the video is well-lit and clear.

Good Lighting

This is one of the most important aspects of an unboxing video. People will likely click away if your video is dark and hard to see. Of course, natural light is always best, but if you can’t access natural light, consider using some lamps or other light sources to brighten up the room.

A Tripod

This isn’t necessary, but it will help keep your camera steady and prevent accidental shaking. If you don’t have a tripod, consider propping your camera up on something stable, like a stack of books.

A Script

This is optional, but it can help to have a general idea of what you want to say in your video. This will help you stay on track and prevent any awkward pauses. Once you have all of these things, you’re ready to start filming! Just remember to keep your video clear and well-lit and to have fun with it.

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Create Colorful Packaging

In recent years, there has been a trend toward more colorful packaging. This is likely due to several factors, including the increasing popularity of social media and the desire to stand out on crowded shelves.

Colorful packaging can be an effective way to grab attention and communicate information about a product. For example, bright colors can convey energy and excitement, while softer colors may convey relaxation and calm.

However, it is important to use color wisely, as too much or the wrong color can be overwhelming and off-putting. When designing packaging, consider the colors most likely appeal to your target audience and communicate the desired message.

Impact of Unboxing Videos

The unboxing phenomenon has taken the internet by storm in recent years. These videos, which typically feature someone opening up a new product and showing off its contents, have been viewed millions of times. And while they may seem like a pointless way to spend time, there is no denying that they have had a major impact on how products are marketed and sold.

For one, unboxing videos have made packaging a lot more important. Companies are now putting a lot more thought into how their products are presented because they know that it could be a make-or-break factor in whether someone buys it. They want to ensure that their products look good not just when they’re sitting on a store shelf but also when they’re being unboxed and shown off to the world.

In addition, unboxing videos have also led to a rise in the popularity of subscription boxes. These boxes contain various products and have become a hit with viewers because they’re always curious to see what’s inside. And as a result, companies are now putting a lot more effort into curating the contents of their boxes to ensure that there’s always something new and exciting for viewers to see.

Finally, unboxing videos have significantly impacted how products are marketed. Companies now realize they need to put a lot more effort into creating catchy and attention-grabbing packaging because that will get people to take notice of their products. In a world with millions of videos, standing out is more important than ever.

All in all, unboxing videos have had a major impact on the world of packaging. As a result, companies are now putting much more thought into how their products are presented, and viewers are always looking for something new and exciting. It’ll be interesting to see how this trend develops in the years to come.

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