11 Ways To Create A Viral Cryptocurrency Campaign

Cryptocurrency is becoming more and more popular as time goes on, with massive brands like PayPal getting in on the action. As such, there are lots of exciting projects involving crypto being made right now. However, with crypto being a volatile market, there are some people out there who are still somewhat reluctant to get involved in Cryptocurrency Campaign. 

However, this can be overcome with a great cryptocurrency campaign. Here are some excellent tips from the experts for making the cryptocurrency campaign go viral and really capturing the audience’s attention. 

1. Make Sure You’re Making The Most Of Social Media in Cryptocurrency Campaign

‘When it comes to advertising, you just have to be on social media’ says Adrian Orwell, from UK Writings. ‘Your audience is going to be on these platforms, so you have a captive audience if you plan your campaign right.’ 

You can boost the exposure of your crypto project by up to 86% with social media, so it’s something that you have to have in your plan. However, you do need to make sure that you’re using the right social media platform. 

There are so many out there, from mainstays like Twitter and Facebook, to visual platforms like Instagram, and video sharing sites like YouTube. You need to have a good understanding of where your audience is most likely going to be. Don’t forget there are crypto specific sites, like Steemit and BitcoinTalk. You’ll need to do research to see where your audience is, and find them there. 

If you’re keeping social media updated about your project, then you’re going to get much more eyes on it. Ensure you’re making regular content about it, and that it’s something that your audience will be interested in. 

2. Create A Podcast

A lot of cryptocurrency projects have found success by creating podcasts. This is because it helps them to reach out to a huge audience, without having to reach out to all of them individually. There are lots of other crypto podcasts out there, so make sure you listen to a few, to see what they’re offering to their listeners. 

You can create a podcast that covers any aspect of cryptocurrency. For example, the Coin DMZ podcast gives info on cryptocurrency. What can you offer your audience? You’ll want to make a podcast that is quite specific about the topic, to offer them something new and interesting. Keep the podcast updated regularly, and you’ll find you’ll gain a good amount of new members. 

3. Do An Airdrop

This is an excellent way to promote your crypto project, one that’s specific to your audience. This is done by sending free coins to current crypto wallet holders. In return, they’ll spread the word about your product. If they want to be a part of the promotion, they’ll need to have a minimum amount of coins in their wallet. 

You can also ask a client to do a specific task to promote your product. For example, they can talk about your product on a certain forum. 

You can use a variety of different airdrop websites to do this, such as EOS Drops. That will help you reach more people in an organic way. 

4. Have Unique Branding

No matter what your product is, you’ll need to have unique branding. You can make yourself stand out with a brand that’s unique to your product, so more and more people will be able to pick you out and understand what you do. 

You should talk to a graphic design team to help with this. They can help you create branding that’s interesting and easy on the eye, so you can be recognised even just by your color palette. Ensure that this is all in place before you start your marketing campaign, so you’ll have it ready to go. 

5. Make A Community Challenge

One great way of getting your audience to get interested in your cryptocurrency project is to gamify the promotion. When you do this, you’ll be able to ramp up excitement and get serious engagement from the community. 

This is actually easier to do than you may think. For example, if you use platforms such as Discord or Telegram, you can get bots that allow uses to play quizzes and games, and if users win you can tip them coins directly into their wallets. 

Another way is to ask the community to come up with memes. There’s no denying that they love memes, when you see the longevity of Dogecoin. For example, you can run a competition to create the best meme, and then give a prize for the best one. 

Whatever you do with a community challenge, you’ll be creating more buzz around your project. You’re getting the audience involved, so they’ll be more invested in what you’re offering. 

6. Make It Easy To Promote

Whatever you do with your cryptocurrency campaign, you need to make sure that you make it easy for your audience to share and promote it. Again, that’s why you’ll want to ensure you have a social media presence. With most platforms having dedicated sharing tools, you’ll be able to see your campaign spread quickly as your audience share it around. 

As such, you need to have a promotion that’s worth promoting. Have content that people will want to see. An interesting video or thought provoking infographic will go a long way, as people will want to share these materials. If you post these on your channels first, it should be simple for people to come back to you to see more. 

7. Don’t Forget About Email Marketing

You’re working with a highly cutting edge technology, so of course you want your marketing to be high tech too. Many dismiss email marketing, as they think it’s old hat. However, you should be considering it. It’s amazing how many people you can reach with email marketing. When you have a well crafted email campaign, you’ll be amazed at the results you’ll get.

Find an email marketing tool like Hubspot, to help you put that campaign together. You’ll be able to track the emails you send and see what kind of response you get. That lets you adjust your campaign on the fly, and see what’s working.

8. Take Advantage Of Influencer Marketing

Influencer marketing has become one of the most incredible ways to spread the word of your product. That’s especially true when it comes to cryptocurrency, as there are lots of influencers out there who can help you find a bigger audience. 

Do your research and look for influencers that would properly promote your brand. They can introduce your product in an organic way, and show their audience why they should consider you. It’s a great way to go viral, so start looking for the right influencer for you. 

9. Try Affiliate Marketing

Affiliate marketing is another rather new way to market your product, and one that’s highly profitable. Essentially, you’ll find affiliates that run their own blogs or websites, and work with them to link to your cryptocurrency project. Then, you’ll get the more traffic from these sites, and be able to grow your brand. 

This is a good marketing strategy, as these sites may have bigger networks than you have. Because of this, you’ll be able to find even more potential investors, and potentially go viral. This is something you should really try out, as it’s not the most time intensive but will garner good results for you. 

10. Scrub Up Your Website

Of course you’re going to have accounts on all relevant social media sites, but you’ll also need to have a good website in place. While many feel that they aren’t as important, you do need a well designed site for SEO and to keep all info in one place. With the right design, you’ll start rising up search rankings, so you’ll find more and more of an audience. 

The site needs to be well designed too, as people needs to be able to find what they need with ease here. If that’s not your expertise, ensure you’re bringing in a web designer to help you create a site that will improve the look of your project. 

11. Get Involved In Conferences

There are plenty of conventions out there that focus on cryptocurrency, so you can take advantage of that to spread the word of your project. When events like DevCons happen, look into how you can get involved. For example, you could attend events and hold panels, which will help spread the word of what you do. 

As well as panels, you can offer out materials on your product such as leaflets and branded materials like pens and stickers. These will further cement your name into attendees’ minds. 

These are just a few ways that you can go viral with your cryptocurrency campaign. Try some of these options, and you’ll find lots of new audience members who are interested in what you have to offer.