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5 Important Reasons Why Your Business Needs a Brand Video

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Needs a Brand Video

Whether you’re a business owner, non-profit, government agency, or anything else, your small business needs to use videos. A commercial can shake up customers and generate more business for you. The Internet is the best way to reach people, but how can you entice the audience into thinking that your products and services are worth investing in? The answer is a brand video.

Not convinced yet? Here are 5 reasons a brand video will help you get noticed and get results.

What is a Brand Video?

A brand video is a short promotional video that focuses on the products, services, and values of a business. The aim of brand videos is to engage customers and build trust in the brand.

There are many different types of brand videos, including infographics, animated explainers, and whiteboard animations. These all have different benefits for businesses. Brand videos are no longer a luxury; they’re a necessity.

  1. A brand video can help improve conversion rates, as videos allow you to demonstrate proof of concept.

A brand video can help improve conversion rates. When it comes to making a purchasing decision, customers want information quickly and in an engaging way. A brand video can help tell your company’s story in a way that engages the customer so they can make a decision faster.

Video gives you an opportunity to demonstrate proof of concept. While your product may do amazing things, sometimes it’s hard to understand how it works just from reading about it on a website. A video is thus an excellent tool for showing the user exactly how your product works and what it does for them.

  1. Showcasing your “brand story” through a video is an effective way to create an emotional connection with your audience.

The purpose of a brand video is to tell your company’s “brand story,” the narrative behind what your business does and who you are as a company.

The goal of the brand story is to emotionally connect with your audience and make them feel like they know and understand you. This emotional connection is essential to forming long-term relationships with customers, which is the basis for building a successful brand.

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Brand videos should be concise and straightforward. It’s not necessary to explain every detail of your company, but it is important that viewers come away with a clear understanding of what you do, who you are, and why you do it.

Especially if you’re just starting out, your small business video should be engaging and informative, but most importantly, it should inspire trust. You want people to feel like they know you after watching your video because that will help establish the trust needed for customers to invest in your brand.

  1. A brand video will help you stand out from the crowd and be memorable.

Many people don’t like reading long paragraphs of text, especially when they’re on the internet, because they don’t have the time or patience. But with a video, you can pack a lot of information into only a few minutes. You can also use lots of graphics and images to capture the viewer’s attention.

In a world where almost everyone is swamped with information, you need something that will set you apart from the crowd and make you memorable. The human brain can digest visuals sixty thousand times faster than text, and ninety percent of information transmitted to the brain is visual.

This means if you want your business to stand out in a crowded marketplace, you need to include some sort of video in your marketing strategy.

A brand video is an excellent way for potential customers to get familiar with your company and its offerings without feeling pressured by sales pitches or hard sell tactics.

  1. Brand videos can improve your rankings on search engines.

Evidence suggests that the vast majority of online searchers never go past the first page of results returned by search engines. This means that if your website is not near the top of that list, you are missing out on a huge amount of potential business.

Brand videos can increase your ranking in search engines. Since Google owns YouTube, it loves to give preferential treatment to YouTube videos in its search results.

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If you have an optimized brand video on YouTube that matches the keywords used in Google searches, then you will increase the chances of your video being shown in the search results.

In addition, when someone watches the entire video, it tells Google that they’re interested in the topic, and so it increases the ranking of that video over time.

  1. Brand videos are versatile and easy to share. 

With the advent of YouTube, Vimeo, etc., it has become very easy to share videos with people. You can easily share them on social media sites like Facebook, Instagram, Twitter, etc.

It is also now easy to shoot a brand video and upload it on different social media sites in minutes. People generally prefer watching videos rather than reading long articles.

So, by creating a good brand video, you can attract more people to your brand or business. This will help you increase your sales and profits. The best part about brand videos is that they are versatile. You can use them for different purposes through explainer videos, demo videos, product overviews, etc.

The Takeaway

So what are you waiting for? Create your own brand video! You can easily create a professional video almost as quickly as you can say “brand video,” and if it helps your business to stand out by putting a face on your business (in the form of an appealing human), what’s the downside?

The only potential pitfall to creating a brand video is that it may take away from more important things you should be doing. But keeping your business up-to-date with their branding will help ensure that you don’t fall behind the competition, so that shouldn’t be an issue.

With so many options available to businesses looking to establish themselves early on, it can be difficult to know where best to spend your time and energy. As you weigh the various possibilities, consider the value a brand video can offer. There are plenty of reasons to get started today, so hopefully, we’ve helped you see the big picture.

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